Design is an all-time important factor and can improve the overall impression a lot (if done well).
You might consider hiring a designer, or maybe you choose to do it on your own.
- When it comes to the layout there are already a million photography portfolios out there - enough to take inspiration from. If you see something you like think about how to make it work for your own site, or how to integrate certain design elements into your portfolio.
- One thing to keep in mind is simplicity. Your photos are the main point of focus, so make them stand out, and keep the rest simple - no big distractions.
- You might also want to think about a logo. If you decide to go with a certain logo to increase your branding qualities you can use it on business cards and anywhere else, and people will recognize your brand.
Be careful with picking one of your photos as a logo, as it will always be the first impression. But your photography style will probably broader than the style of just one photo.
So if you do choose a single photo choose wisely.
- Finally remember that it’s your personal portfolio, so whatever your design will look like - it has to be you, and it should represent your style.